More Award Nominations!

I've recently been working as part of the Three Scoops team as Copywriter & Creative Producer, creating the story and writing for the Family Guy characters as part of a new advertising campaign for Jack Link's Beef Jerky.

The campaign, which involves on-pack promotion, radio and print advertising, and a major interactive social media campaign in which various characters from the hit Fox TV series attempt to sell beef jerky for Jack Link's, has just been nominated for a International Licensing Award by the International Licensing Industry Merchandisers’ Association (LIMA).

Check out below some of the social media elements of the campaign, and a radio ad for a fictional "Quagmire's Tasting Party" that was set up as a Facebook event and had thousands of fans register to attend!

On-Pack Promotion
 Social Media campaign element: Stewie Griffin reluctantly sells jerky.

Social Media campaign element: Stewie Griffin reluctantly sells jerky.

 Facebook event for Quagmire's Tasting Party

Facebook event for Quagmire's Tasting Party