JACK LINKS x FAMILY GUY campaign (2016-17)

Roles:
Campaign copywriter
Online videos writer, director & editor

Agency:
Three Scoops

Jack Link’s partnered with hit FOX TV series Family Guy for the release of Family Guy’s Season 16 DVD. Lead character Peter Griffin appeared on Jack Link’s packs, linked to an interactive digital campaign in which Peter Griffin became brand ambassador for Jack Link’s… but didn’t quite live up to Jack Link’s expectations.

Writing in the voices of the Family Guy characters, and working within a set library of provided images, I wrote a months-long ongoing story where Peter and Jack Link’s management fell into disputes over Peter’s “creative vision”, leading him to take the money and run off on holiday.

This led to other characters auditioning for the job, culminating in Jack Link’s Facebook followers being able to vote for the new spokesperson.

Resident evil genius Stewie held the world to ransom…

When the world's deadliest geologist Doctor Pangea escapes from prison, Angel City turns to its unlikely champion: the homeless kung-fu skateboarding teen, Street Angel. Directed by Lucas Testro Based on the comic book series Street Angel by Jim Rugg & Brian Maruca Adapted for the screen by Lucas Testro Producer: Adam Bishop Director of Photography: Aaron Smith Editor: Brad Hurt Production Designer: Liam Beck Sound Designer: Emma Mitchell Composer: Benjamin Speed Starring: Kate Bell, Glenn Butcher, David Clendinning, Jason Stewart and Alan Flower SELECTED: New York Comic-Con 2010 SELECTED: Fantastic Planet Film Festival 2010 SELECTED: Fargo Fantastic Film Festival 2010 WINNER: Best Action Short Film, Maelstrom International Fantastic Film Festival 2010 SELECTED: San Diego Comic-Con: Comic-Con Independent Film Festival 2010 NOMINATED: Best Short Film, Famous Monsters Film Festival 2010 WINNER: Best International Film, Phoenix Comicon Film Festival 2010 WINNER: Best Director, Phoenix Comicon Film Festival 2010 WINNER: Best Actress, Phoenix Comicon Film Festival 2010 SELECTED: Supanova Pop Culture Expo (Sydney, Melbourne, Brisbane, Perth) 2010 NOMINATED: MPSE Golden Reel Award - Best Sound Editing in a Student Film 2009

…while resident sleaze Quagmire decided to hold a “tasting party”. We created an actual Facebook event for this, which attracted acceptances in the thousands before Jack Link’s was “forced to cancel” the party because of Quagmire’s behaviour.

 

This campaign was nominated for a 2017 LIMA INTERNATIONAL LICENSING AWARD.