“JACK NEVER LETS YOU DOWN” campaign (2019)
Roles:
Marketing strategy
TVC writer/director
Campaign copywriter
Agency:
Three Scoops
When the world's deadliest geologist Doctor Pangea escapes from prison, Angel City turns to its unlikely champion: the homeless kung-fu skateboarding teen, Street Angel.
Directed by Lucas Testro
Based on the comic book series Street Angel by Jim Rugg & Brian Maruca
Adapted for the screen by Lucas Testro
Producer: Adam Bishop
Director of Photography: Aaron Smith
Editor: Brad Hurt
Production Designer: Liam Beck
Sound Designer: Emma Mitchell
Composer: Benjamin Speed
Starring: Kate Bell, Glenn Butcher, David Clendinning, Jason Stewart and Alan Flower
SELECTED: New York Comic-Con 2010
SELECTED: Fantastic Planet Film Festival 2010
SELECTED: Fargo Fantastic Film Festival 2010
WINNER: Best Action Short Film, Maelstrom International Fantastic Film Festival 2010
SELECTED: San Diego Comic-Con: Comic-Con Independent Film Festival 2010
NOMINATED: Best Short Film, Famous Monsters Film Festival 2010
WINNER: Best International Film, Phoenix Comicon Film Festival 2010
WINNER: Best Director, Phoenix Comicon Film Festival 2010
WINNER: Best Actress, Phoenix Comicon Film Festival 2010
SELECTED: Supanova Pop Culture Expo (Sydney, Melbourne, Brisbane, Perth) 2010
NOMINATED: MPSE Golden Reel Award - Best Sound Editing in a Student Film 2009
Jack Link’s is the beef jerky category leader but wanted to increase product trial and pack recall. The brand’s personality is irreverent, and nothing builds affection for a brand like great comedy. So we developed a high concept creative campaign revealing a secret spy organisation dedicated to helping carnivores get their meat fix anywhere, anytime.
The TVC & print campaign was supported by a gym activation featuring video and a “disguised” dispenser giving free product samples.